The « bread professional » has 300,000 followers: This master baker is a TikTok star
By Eric Mittman
Leipzig – Master baker by profession, TikTok star in his free time: Ricardo Fischer (39) has been running for about two years Leipzig his channel »bread pro« , inspires more than 300,000 followers almost every day.
He came across the platform through an Instagram channel for craftsmen, as Fischer remembers today. « At some point they invited a social media expert to talk about how a craftsman should use these platforms. And then he brought TikTok into play. »
Interest was aroused, but the first time you looked at the mobile app, you only found dance videos. « I put that away first. » A few months later, Fischer tried again, this time specifically looking for food content as he describes it.
« That was more my field. At the same time, I noticed that there wasn’t a single baker in the German-speaking area. So I thought I had to do it. »
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He can still remember his first video today: « I actually only prepared two tomato and mozzarella breads. I cut them off, toasted them, filled them and then bit into them heartily. When toasting, they burnt on me and I had to scratch off, I filmed that too, » he says, laughing.
The video went viral and soon had more than 20,000 views.
« Hey, we know you from TikTok! »
Over the years, the master baker has acquired more and more knowledge to make his videos look better. In it he takes his followers to work, presents recipes and gives tips on baking.
He has always remained true to one thing: the videos are still made on his cell phone today. « TikTok is my hobby. Maybe it will become a second job at some point, there are now people who earn money with their videos, » says Fischer. « But I’ll see how the whole thing develops first. »
His focus remains on his bakery. « This is my love and this is what I have realized myself with. » With the videos, he has made it his mission, above all he wants to ensure more appreciation for the bakery trade.
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The passion he puts into each of his videos is obviously well received. « One recently wrote that he started an apprenticeship as a baker because of my videos. Another said he took out his apprenticeship certificate and hung it up because he celebrates my videos so much. »
And the younger generation has already taken notice of him. « There were actually two young people standing here in front of the store and saying: ‘Hey, we know you from TikTok! Can we take a picture?’ That was very funny. »
Cover photo: Eric-Kemnitz.com